Google’s Strategic Move: Buys Motorola Mobility

Today Google buys Motorola Mobility for $12.5 billion  ($40.00 per share in cash).

Google co-founder and CEO Larry Page writes that Google has acquired Motorola not only because of its strength in Android smartphones and devices, but also for being a “market leader in the home devices and video solutions business.” He also states that .” Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers.”

Google  a search and online advertising company  has entered into the hardware market and also increased its patent portfolio by acquiring Motorola Mobility.  Increasing its patent portfolio will “enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies”. Google now has a competitive advantage in the mobile computing market.

“Our Mobile Devices business segment will have approximately 14,600 granted patents and 6,700 pending patent applications, worldwide. Our patent portfolio includes numerous patents related to various industry standards, including 2G, 3G, 4G, H.264, MPEG-4, 802.11, open mobile alliance (OMA) and near field communications (NFC).” (http://www.motorola.com/C​onsumers/US-EN/About_Motor​ola/Technology/Approach).

Google TV has been a failure and this acquisition could be what Google needs to get back on track. Google CEO Larry Page said Motorola is a “market leader in home devices and video solutions….We’re really excited to work together with them and the industry to really accelerate innovation.” This is not a clear answer to when asked if Motorola Mobility will be used to successfully push TV. One things for sure is that Motorola Mobility will give Google TV a potential distribution strategy.

Want to know more about Google TV? “Your TV is Smarter Than You Are, Ask Google”

Keeping a close eye on the moves of Google-Motorola throughout the next 12 months. Should be interesting! :)

Your TV is Smarter Than You, Ask Google

Google.. they started with a search engine… then the Android phones.. they revolutionized email with WAVE.. then Chrome OS now they’re creating Google TVs. Word is finally out that channel flipping just isn’t efficient enough for today’s society. They’re also dealing with the complexity of connecting our laptops to our televisions via hdmi (that was sarcasm if you didn’t catch it). So lets get to it.

What does Google provide that our current televisions don’t?

First Google brought its first innovation to our television: The Search Engine

You can search any channel, movie, tv show, even video clip and itll do its magic and search the your channel listings and the web (The magic combination of your cable provider, Hulu, Youtube, and any website that plays videos) Even Amazon VOD!

Second it gives you a Home Menu

Sure your television shows you the company’s logo doing its own little dance but does yours include applications, recordings, netflix and more?? I THINK NOTTT

APPS, APPS, and more APPS

The android market has reached over 50,000 applications for their platform which some (NOT ALL) can be updated to work on Google TV (that can be a gaming market if they play they’re cards right)

Third the Net comes to you Set.

Full internet capabilities come with your Google TV experience. Yup that means Everything. Bookmarks can be viewed on the home screen similar to the Chrome Browser.

Wifi, Ethernet, Keyboard, and a pointing device comes included

How many televisions come with all that included? ( I cant really think of any, I keep thinking of a PC)

There’s more features to this miracle of a device but those are the prominent ones I believe will make or break the decision of getting one. Of course these televisions will probably break your wallet merciless but there are alternatives. If you can get off the couch for two seconds, you’ll find out the hdmi cable coming with your laptop can connect straight into the television. You can get a wireless keyboard and most for optimal use or just get the Airmouse app if you have an iphone/ipad/itouch.  If you want to see this for yourself check out the youtube video below

Hey Google, if you really want more customers (like they don’t have enough already) invest in XBMC. Integrate that in your Google TV and your surely be swimming in green, literally.

This Post was submitted by guest: Haczar Criollo