I’m akin to eco-friendly products and take the opportunity whenever possible to transcend into a greener lifestyle.  So when I came across an article by Business Week “Nike Goes Green. Very Quietly” I was intrigued. Quietly? Then I remembered that Nike customers don’t care much about being eco-chic. Of course this is not everyone but a good majority enough to highly impact sales.

It makes sense to go greener because of the environmental benefits as well as the financial ones. So Nike is making this transitioning by making its supply chain and products greener. Although Nike does not give specific numbers about the financial benefits, they do state that the amount of material they waste will be reduced by 17% over the next decade. The Air Jordan XX3 an eco-friendly sneaker was designed to fit together like a puzzle eliminating any excess plastic. The company invented a sewing machine that speeds up the assembly line in turn saving electricity.

A good question asked by Dean Crutchfield is “How is sustainability relevant to its brand(Nike)?” Nothing. Which is why there first line of environmentally friendly shoes called Considered in 2005 were off the shelves within a year of their debut.

The Air Jordan’s have sold well because performance continues to meet the customers standards.  So the fact that they are eco-friendly is on a need to know basis.  Everyone wins!

Currently Nike’s line up includes eco-friendly football, basketball, soccer, tennis and running shoes.  I want  greener sneakers so I did a Google search to find as many eco-friendly Nike sneakers as possible but continued to come across only these sneakers: