In case you didn’t notice this ad was 4 minutes long if compared to the average ad which is 15 to 20 seconds. So did you watch the whole thing? Well I did because I found this engaging and some what educational from a marketer’s perspective.

So what can be learned from this ad?

For starters it’s entertaining and it doesn’t look like advertisement. It’s connected to the issue, product, brand which in this case is Obama.  This ad would generate quickly through social networks because it’s attention-grabbing.

Marketers shouldn’t be scared to be different. I believe that different works and will always grab peoples attention. With an ad like this viewers will be less likely to skip it and actually enjoy it. Although breaking some standard barriers in marketing may not work for cable TV, sky is the limit online.

Advice: Break some rules!!

This online video was created for the Jewish Council for Education and Research by Droga5 starring Sarah Silverman (comedian).