Monthly Archives: June 2009

Marketers- Break some RULES

Posted by HayzelCriollo on

In case you didn’t notice this ad was 4 minutes long if compared to the average ad which is 15 to 20 seconds. So did you watch the whole thing? Well I did because I found this engaging and some what educational from a marketer’s perspective.

So what can be learned from this ad?

For starters it’s entertaining and it doesn’t look like advertisement. It’s connected to the issue, product, brand which in this case is Obama.  This ad would generate quickly through social networks because it’s attention-grabbing.

Marketers shouldn’t be scared to be different. I believe that different works and will always grab peoples attention. With an ad like this viewers will be less likely to skip it and actually enjoy it. Although breaking some standard barriers in marketing may not work for cable TV, sky is the limit online.

Advice: Break some rules!!

This online video was created for the Jewish Council for Education and Research by Droga5 starring Sarah Silverman (comedian).

Why I am on Twitter and why YOU should be too!

Posted by HayzelCriollo on

twitter_logo1

Every time I tell a non-twitter user I am on twitter I get asked the questions “Why are you on twitter?”

I am a twitter user because I am building a personal brand for myself. So what is personal branding?

Dan Schawbel describes personal branding as” the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.”

This of course it not the only reason why I am on twitter. Currently I have a blog www.hayzelcriollo.wordpress.com and I use Twitter and Facebook to increase traffic to my blog. I also received feedback which allows me to improve my blog and find interesting topics to talk about. It has also become a networking tool as well as a form to stay connected to the world.

I could keep talking about why I am on twitter but instead let’s talk about why YOU should be on Twitter!

IT’S A MARKETING TOOL!!  YOU CAN MARKET ANYTHING ON TWITTER! CHECK OUT THIS VIDEO

Do you have to have a business for twitter? NO

Do you have an idea? Get on twitter and get some feedback

Do you want to create a social persona? Twitter can help

Want to make new friends? Twitter can do that

I wanted to share some Twitter comics. Enjoy.

tweet comic 1tweet comic 2

tweet comic 3tweet comic 4

Touch Screen Vending Machine

Posted by HayzelCriollo on

Would you buy a coca cola for this experience?

Coca-Cola is at the top of their game, gaining competitive advantage in the marketplace by integrating brand equities, industrial design and marketing. Coca-Cola collaberated with Sapient and Samsung to develop a vending machine that will not only deliver you a nice, cold coke drink (more than 100 drinks) but also gives you the interactive experience with the  large high resolution screen. The screen reminds me of an iphone. I can’t wait to purchase  my drink from this machine but I will make sure to have some hand sanitizer handy. One more thing,  it’s Wi-Fi and Bluetooth enabled making the experince that more invigorating! Look out for this machine real soon!